Selling Your Home · Updated October 2026
A Better Way to Sell Your Home
Most people who have sold through an agent know the pattern: a high price to win the listing, then expectations managed down until you accept a “fair price”.
There is a better way: add value first, then keep the agent working for you.
How Selling Usually Works
The purpose of selling the family home is to come out with as much money as possible, so you can downsize and retire without worrying about the next dollar. Yet the usual process does not always work that way:
- your local agent earns money by listing your home, so wants the listing;
- to win it, your price expectations are often set high;
- you pay a marketing budget that also promotes the agent’s brand;
- during the campaign your expectations are managed down;
- and you pay commission for the privilege.
Low-fee and online agencies have come and gone, too. Cheaper is not the same as a better result.
Add Value, Then Sell
Before you sell, talk to someone whose job is to add value to your home and maximise your sale price:
- We review your home and your situation: where you are now, and where you want to be, financially and physically, once you have sold.
- We study the local market to understand the ideal buyer, then recommend changes that make your home exactly what they are looking for, so it sells faster and for more.
- We look at development value, because some blocks are worth more to a developer than to a home buyer.
- We manage the selling agent, so they work hard for you and you are not pushed into an offer just to close a sale.
If your property is not suited to improvements, we will tell you upfront. If we can add value, we will explain the options, costs and likely upside before you commit.
Private and Off-Market Sales
Not every home needs to go to auction. Selling off market, including to developers, can suit some properties and some sellers. See sell privately and what is my home worth?.
“You only get one shot at selling the family home. Make it count.”
Stephen Lazar, properT network
No obligation
Thinking of Selling?
Tell us about your home and your plans. We will show you how to get more from the sale so you can live the life you want.
Prefer to call? 0413 108 125
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Part Of The properT network Family
Downsizing for Retirement is one specialist site within the properT network group: the same independent advisory approach, applied across states and property types.
